Articles

Facebook advertising patient recruitment

900 million people per day. 20 minutes per day. 14 times per day. What do these figures represent? If you guessed the number of people who engage with Facebook on a daily basis, the average time spent on Facebook by each person per day, and the average number of times each person checks Facebook per read more

clinical trial recruitment

Mistakes can happen. With a process that has as many moving parts as a clinical trial, it’s imperative to take steps and stay ahead of potential problems. Properly supporting staff – study nurses or clinical trial coordinators who are actively performing study tasks – is essential to ensure they are recruiting patients effectively. Your clinical read more

trial promotional material

Do you want to connect with high-quality patients who are motivated to participate in your trial? Following these practices to create effective promotional material will help your study stand out from the crowd. When recruiting patients from outside your office database, advertisements may be your opportunity to make a first impression and will serve as read more

contact clinical trial patients

Every clinical researcher knows firsthand the struggle of getting in contact with trial candidates via phone. You call, the patient doesn’t answer, you leave a message, you call again…and the cycle continues. In fact, it can often be so one-sided that calling it “phone tag” almost downplays how much of a challenge it is. In read more

high-quality patient

The success of your clinical trial hinges on including high-quality patients. You need participants who meet your requirements and will engage with you throughout the entirety of the study – a months-long (or sometimes years-long) relationship. You want to make sure you don’t lose precious hours reaching out to people who won’t participate. Save time read more

mobile advertising clinical trials

We live in an increasingly mobile world, so it only makes sense that so many businesses and industries have taken up mobile advertising in addition to – or in place of – traditional online advertising. But despite the shift towards mobile, many players in the clinical trial industry still haven’t adjusted their marketing strategies to read more

phone screening

Phone screenings are often the first real human contact that patients have with researchers and study sites during the recruitment process. Before this stage, if a clinical study is being advertised online, recruitment may consist of clicking buttons and typing answers on a computer screen. For many patients, the process of being enrolled in a read more

Participating in a clinical research trial as a study site is an exciting endeavor. As a brick and mortar location chosen by sponsors for their clinical research, you’ll be responsible for acting as the face of the clinical trial and working directly with patients. You’ll also build a relationship and foundation of trust with the read more

pharmaceutical clinical trials

There are countless examples of the benefits that clinical research has on the advancement of medicine and treatment of illnesses. In fact, clinical research is the sole method for definitively determining the effectiveness and safety of medications and other treatments on humans. Through clinical research, medical professionals can gain greater insights and understanding of existing read more

clinical trial recruiting social media

Recruiting a sufficient number of qualified participants can be one of the most challenging aspects of managing and executing a successful clinical trial. According to the National Institute of Health, 75% of all research recruitment sites in a given clinical trial fail to meet their enrolment targets, and 27% fail to enroll even a single read more