Research Center: Klein Buendel, Inc.
Location: This study is conducted virtually and is open across the United States
Lead Researcher: Kayla Nuss, PhD
IRB: This study has been reviewed and approved by the WGC Institutional Review Board

Many women feel pressure to exercise for weight loss, but physical activity has many other important benefits for overall health and well-being. Researchers are exploring a new approach called body neutrality, which shifts the focus away from weight and toward self-care, confidence, and enjoyable movement.

This study aims to develop an innovative physical activity promotion app called NoWeigh. Eligible participants will take part in a one-time focus group on Zoom lasting up to 1.5 hours to share their perspectives on body neutrality, physical activity advice, and what features they’d like to see in the app.

Sign up today to get involved in this exciting research!

• Participants will be compensated for their time and valuable insights after successful participation in the focus groups.
• Participants will be contributing information to help shape a brand new app promoting body neutrality and joyful movement.
• Your feedback will directly influence features that support women in building healthier, more empowering relationships with physical activity.

• You will receive a detailed outline of all details of the study, risks, and procedures, and you will be given the chance to ask study staff questions before you decide whether to participate.
• If you decide to participate in the study and later feel that you no longer wish to be part of it, you can withdraw at any time
• Your records relating to this study and any other information received will be kept strictly confidential, except as required by the law.

Eligible:

• Women aged 18+
• Must have a BMI of ≥25.0 kg/m²
• Must own a smartphone and regularly use mobile applications (apps)
• Must be able and willing to participate in a Zoom meeting
• Must be proficient in English (understanding, speaking, and reading)
• Must be willing to answer questions about:
  • Preferred content of physical activity advice and delivery methods
  • Experience with and understanding of body neutrality
  • Barriers to participating in physical activity
  • Preferred NoWeigh app components, interest in, and willingness to use the NoWeigh app.

Ineligible:

• Must not engage in at least 150 minutes of moderate to vigorous physical activity (such as brisk walking, running, cycling, or sports) per week
• Must not have been diagnosed with an eating disorder or compulsive exercise disorder within the past 2 years

Klein Buendel, Inc.
Klein Buendel is a small, woman-owned health communication and technology firm founded in 2002 and located in Golden, CO. The firm specializes in the research and development of programs to change behavior and educate communities about health promotion and disease prevention. Our team includes research scientists with expertise in health communication and behavioral interventions who collaborate with our creative technology team to develop effective health programs and products.