Research Center: University of Washington and University of Michigan
Location: This study is open nationally across the USA
Lead Researchers: Kevin King and Aidan Wright
IRB: This study has been reviewed and approved by the University of Washington and University of Michigan Institutional Review Boards

Despite decades of research, the everyday choices behind why people drink—whether in social settings, at home, or alone—are still not well understood. This study aims to explore the dynamics of drinking as a common social practice.

Led by researchers at the University of Washington and the University of Michigan, this virtual study welcomes participants with diverse drinking habits. By joining, you’ll contribute to research that seeks to better understand drinking behaviors and their role in daily life.

Your insights can help shape how researchers think about one of society’s most common activities. Ready to help us learn more? Join today!

• Participants could help shape new ideas and practices to support researchers, therapists, and people working through substance use challenges.
• Participants will be helping to advance basic scientific and medical research.

• If you decide to participate in the study and later feel that you no longer wish to be part of it, you can withdraw at any time.
• Any information that you provide will be kept strictly confidential, except as required by law.
• Qualified health professionals will monitor your health as it relates to the study.

• Must be a regular drinker
• Must own a smartphone with a data plan
• Must be able to speak, read, and write in English
• Must be able to submit acceptable documents for identity verification
• Must be able and willing to participate in the study virtually

The study team will explain the research in its entirety but some details are:

• Participants will be asked to join a 2-hour video call with a research assistant.
• Participants must complete brief surveys sent to their smartphone, for 3 10-day periods with 2-week breaks in between.
• Participants will be asked to report any alcohol use throughout the study.

Multiverse Project
This study represents a first of its kind collaboration between two leading behavioral science laboratories at the University of Washington and the University of Michigan. This project will bring decades of combined research experience in studying behavior in life as it is lived. That is, we want to know about the social context around which drinking occurs in people’s daily lives as it is lived. The goal is to flesh out the when, where, why, and how of drinking as a social process. We are bringing state of the art assessment and statistical modeling to fundamentally change our understanding of this very common social behavior.

Please note:
The study will be conducted remotely which means there will be no in-person visits, allowing you to participate in the comfort of your own home.