Category: Patient Recruitment
With all the required steps in clinical trial recruitment, follow up and tracking, it becomes easy to treat patients as a cog in the machine rather than research participants who expect — and deserve — a relationship with researchers. Because many get lost in the mechanics of recruitment, few clinical trials fully develop the volunteer-researcher read more
As you know, clinical trials drive medical research forward. But as experts in finding effective solutions to the clinical trial industry, we know it can take a lot of work to get qualified patients recruited for the study. From HIV treatment to peanut allergy therapy, much of the movement behind medical advancement is due to read more
This article is the second part of a two-part series on forecasting potential recruitment. To read part I, click here. In the first part of our series on data-driven recruitment, we looked at reasons clinical trial enrollments can be difficult and the potential ways you can overcome these difficulties. In the second part of read more
Underperforming patient recruitment has been a long-time problem for clinical trials. Ninety percent of worldwide clinical trials are delayed due to under-performing patient recruitment. Study timelines are typically extended to nearly double their original duration to meet desired enrollment levels for all therapeutic areas. In addition to delayed timelines, 37% of sites do not meet read more
As researchers, you’re aware that your study should conduct research on a diverse group from the population that it’s supposed to help. And this is mainly because there can be differences in results among people of different ages, races, ethnic groups, and genders. As an example, some African Americans need smaller doses of the preventive read more
Consumers are exposed to over 10,000 brand messages a day. Whether you’re online or offline, you’re likely to be exposed to some sort of advertisement, mostly through eye-catching images and slogans. To top it off, being bombarded constantly with advertising has made us less attentive than goldfish. Which means recruiting patients to participate in studies read more
When it comes to social media, choosing a platform on which to advertise can be daunting, as we’ve discussed in our previous article. However, when it comes to recruiting volunteers for a study, there are some social media platforms that make more sense than others. And that is because of two main elements: the read more
When it comes to recruitment, social media can seem daunting—with so many platforms and factors to consider, it can get overwhelming fast. However, medical and pharmaceutical industries have been relying on social media for clinical trial recruiting for years. And with the expanding ubiquity of social media all over the world, and increasing competition for read more
It’s easy to get started with social media advertising but it’s not easy to get it right. Big companies and brands spend millions of dollars on social media advertising like Facebook. They have large teams managing and optimising their campaigns to ensure they’re getting the most out of their budget. So when clients tell us read more
900 million people per day. 20 minutes per day. 14 times per day. What do these figures represent? If you guessed the number of people who engage with Facebook on a daily basis, the average time spent on Facebook by each person per day, and the average number of times each person checks Facebook per read more