Category: Patient Recruitment

Great advertising pulls it’s audience in and doesn’t let it go. Playing with emotions, using relatable images, and relying on humor are just some of the techniques marketers use to capture attention and to leave a lasting impression.  Ad delivery through digital media has become the most effective way to connect with potential research participants. read more

With thousands of blogs about developments in the clinical trials and healthcare industries, it can be a challenge to find credible content that is relevant and timely. So we’ve done the hard work for you, and put together a guide to 25 of the best clinical research and healthcare industry-related blogs and websites to follow read more

Many trial sponsors and researchers only start to evaluate the success of enrollment after a participant attends an initial screening visit. This is an ill-advised strategy because failure to manage all phases of enrollment can lead to cost overruns, time delays, and extend study timelines. Understanding that enrollment is not just a one-time interaction between read more

Advertising your study to qualified potential participants can be a big challenge. This is even harder when your expertise isn’t related to marketing. However, there are some easy things you can do to improve your communication about your study with potential participants.  One approach is to develop a brand for your study that sets it read more

In this post we summarize current industry guidance so you can create effective compensation plans for your study. By bringing more consistency and transparency to participant compensation, managing the ethical and practical considerations becomes easier. Ultimately, a well designed compensation plan should help you boost enrollment, save time, reduce costs and improve your study completion read more

While he didn’t know it at the time, French surgeon Ambrose Pare was one of the first Europeans to perform a documented clinical trial. In 1537, Pare used a mixture of egg yolk, rose oil and turpentine to treat battlefield wounds. He’d run out of boiling oil, the go-to treatment at the time, earlier in read more

A diverse group of clinical trial participants can provide findings that are more generalizable to the entire population and also identify groups where treatment may not be effective. Both of these are important considerations when it comes to creating interventions that produce the greatest benefit for the most people. For many years, consideration wasn’t given read more

Participant recruitment for a clinical trial is often the most challenging part of completing a study. Adding to this difficulty is the stigma associated with certain health conditions that can leave potential participants hesitant to engage in research.  Stigma related to health and disease is pervasive and acts as a deterrent not only for clinical read more

Over the last five years, there have been shifts within the clinical trial and advertising industries that have changed the face of recruitment, including an increase in the data available and an improved ability to identify and target the most qualified potential participants for clinical trials. Learning about these changes and being aware of them read more

Consider that when using traditional recruiting methods like newspaper advertising, mass mail-outs, and reliance on internal databases, 37% of study sites fail to meet their enrollment targets and 11% don’t enroll a single participant. This causes significant delays and results in most studies nearly doubling their timeline to recruit enough qualified participants. An inability to read more