Category: Effective Promotion

We'll show you how to maximize your participant database with detailed tips and a user-friendly template for your recruitment emails. read more

Creating an effective research flyer to attract and recruit ideal participants to your clinical research study is harder than it seems. At any given moment, we have unlimited amounts of information at our fingertips and everything seems to be vying for our attention. That said, it’s no wonder why so many research studies struggle to read more

Trialfacts.com

Great advertising pulls it’s audience in and doesn’t let it go. Playing with emotions, using relatable images, and relying on humor are just some of the techniques marketers use to capture attention and to leave a lasting impression.  Ad delivery through digital media has become the most effective way to connect with potential research participants. read more

Consider that when using traditional recruiting methods like newspaper advertising, mass mail-outs, and reliance on internal databases, 37% of study sites fail to meet their enrollment targets and 11% don’t enroll a single participant. This causes significant delays and results in most studies nearly doubling their timeline to recruit enough qualified participants. An inability to read more

Researcher planning Recruitment Methods for Research Studies

How can you choose the recruitment method that is right for your budget, your goals and your context? Successful recruitment for research studies is a balancing act between the efficiency, difficulty, reliability, required time, cost and more of available recruitment methods. The tradeoffs become especially complicated when you have the option of both utilizing traditional read more

four volunteers of different ethnicities genders and ages

As researchers, you’re aware that your study should conduct research on a diverse group from the population that it’s supposed to help. And this is mainly because there can be differences in results among people of different ages, races, ethnic groups, and genders. As an example, some African Americans need smaller doses of the preventive read more

Woman checking social media on her smartphone

Consumers are exposed to over 10,000 brand messages a day. Whether you’re online or offline, you’re likely to be exposed to some sort of advertisement, mostly through eye-catching images and slogans. To top it off, being bombarded constantly with advertising has made us less attentive than goldfish. Which means recruiting patients to participate in studies read more

  When it comes to social media, choosing a platform on which to advertise can be daunting, as we’ve discussed in our previous article. However, when it comes to recruiting volunteers for a study, there are some social media platforms that make more sense than others. And that is because of two main elements: the read more

When it comes to recruitment, social media can seem daunting—with so many platforms and factors to consider, it can get overwhelming fast. However, medical and pharmaceutical industries have been relying on social media for clinical trial recruiting for years. And with the expanding ubiquity of social media all over the world, and increasing competition for read more

It’s easy to get started with social media advertising but it’s not easy to get it right. Big companies and brands spend millions of dollars on social media advertising like Facebook. They have large teams managing and optimising their campaigns to ensure they’re getting the most out of their budget. So when clients tell us read more